Myntra, which recently turned into an app-only fashion retail platform, is host to various celebrity brands. But the best of it is launched on 20th October, 2015 at Sevilla, Hotel Claridges in Delhi. Exclusive to Myntra, this brand is a brainchild of Ananth Narayanan (CEO, Myntra) made possible by Deepika Padukone, who has given her best to bring this concept out to the public.
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The Philosophy behind “All About You”:
The main concept behind creation of this brand is to provide ladies of age group 18-35, a way of dressing which is not just simple and elegant, but also romantic and comfortable at the same time. One could notice these qualities in the clothing style when the pretty ladies cat-walked on the stage to display few examples of this series. The clothes are designed to bring out the femininity and enhance the grace which the ladies possess.
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About the collection and Deepika’s contribution:
Though there are many more surprises in stock for the future, but the initial collection consists of light coloured clothes which mostly have a soft floral touch along with a hint of retro style.
Deepika has worked pretty hard along with the design team of Myntra and a French design agency called Carlin for a period of nine months to make “All About You”. The collection is highly inspired by Deepika’s personal preferences and her wardrobe. She wanted to create something with which girls can easily relate and call it “their own style”.
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Event Highlights:
The event started with an introduction by Ananth Narayanan about the brand and his dream of making it reach the mark of $100 million. This confidence is backed by the belief that girls will love this brand because they will find it simple and easy to carry. Deepika is a fashion icon and millions of ladies follow her style which is reflected in this brand. His speech was followed by a fashion show which was a depiction of style and simplicity packed into the brand. Then Deepika Padukone made her appearance on the stage to share her thoughts about it and the hard work she put into it. After this, there was a question and answer round where people asked Deepika various sorts of questions. Few of them are summarized here:
1) Her favourite attire: Sabyasachi Saree that she wore.
2) Bollywood celebrities whose clothing style she admires: Hema Malini, Sri Devi, Kalki and Sonam Kapoor.
3) Whether she likes designing more or acting: Acting anytime!
4) Style of male celebrities: Shahrukh Khan, Ranbir Kapoor and Ranbir Singh who wears clothes as per his dynamic personality.
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The event ended with a lovely dinner at Sevilla.
Deepika Padukone was really thankful to Myntra for keeping the confidence in her and together they bought this brand which is all about comfort and easiness. The colors, fabric, design, weave and texture are all done accordingly and prices are kept very reasonable to justify the philosophy. The starting range is Rs.1500 and is available only on Myntra which offers services like cash on delivery, 30-day return and exchange etc. So don’t wait to choose the best suitable style (lace, embroidery tulles, shine and sequins, floral, feather, dots, stripes, slowly silhouettes) and fabric (hammered satin, viscose, jacquards, lurex knits, blended knits, woollens and premium denims) that would define your style and your personality.
