As I entered in the well-appointed atmosphere of the Hotel Park, Parliament Street, I realized that there is some surprise which is going to be unveiled. On one corner was the display for jewellery by carat lane which was the replica of part of CaratLane’s Chennai retail store. The other end was the stage where it all began.
Co-founder and CEO of CaratLane, Mr. Mithun Sacheti, who belongs to the family of Jaipur Gems, introduced himself and the CaratLane to the audiences.
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The idea of CaratLane rooted from the fact that jewellery industry in India has always been living in the clichéd zone. Whenever we think of jewellery, we think of huge expenditure. To break the notions of mind-set that people have regarding the jewellery, CaratLane was formed. It is about a different mind-set and not in the league of the popular trends like expensive solitaires, big showrooms full of gold guarded by many guards, jewellery for women chosen by their mother and the classic nature of designs. This clearly means that CaratLane stands for women in today’s professional environment where they have their own choice. It is about those designs which define the personality of the women who can choose 3-D designs created by inspiration from various forms of art.
Currently, the emphasis is done on the lotus collection which is soon-to-be-launched.
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Where does CaratLane exceeds the expectations?
1. Unlike other jewellery stores, CaratLane delivers the piece within 48-72 hours.
2. They have proven records of most satisfied customers which is the result of constant interaction and care taken by the company.
3. They have highest engagement rates when it comes to social media, just because they treat their customers in a very special way!
CaratLane works on the idea that customers should be free to try to the products and therefore their displays are not usually guarded by glasses and security guards. They have their doors open for everyone to play and try the pieces of creations. To take things few steps further, they have launched their try-on app for the ladies to try earrings. They arranged for live booths so that the audience could try the app themselves during the event.
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What is so special about the app?
Well, it is not one of those applications wherein you have to scan a picture of yours and jewellery pieces will be stamped. But, it involves an approx. 5 secs of shot of the face and that’s all! Once you upload that picture through your smartphone or tab, you can try as many pieces as you want. The final outcome is not a pasted earring on the ear’s picture, but an actual vision of how the piece will look on you. This is the magic created by 3D imaging technologies used to build the app.
The process is very simple, you have to take a selfie by moving your head left and right and that will get converted into a few seconds of video. Then you have to drag and drop one piece of earring and you are done. You can save the video and even share the designs on yourself through Facebook, Twitter and Whatsapp.
With this app, the revolution of online jewellery shopping is here. This app is one of its kinds in terms of perfection and virtual reality.
Try the app to buy the best piece for yourself so that you can define the beautiful you!
