Gone are the days when you would have to deal with your wallet bursting with loyalty cards from every café, bar, and restaurant you frequent in the hope of getting yourselves a little discount. Realising the market gap, Mr. Akhil Saraf has curated a new start-up app called Loyalie. It features a digital loyalty card which users can carry around in their Smartphone’s. Unlike most brands in the current market which put immense stress on the customer acquisition, Loyalie stresses on the art of customer retention.
Loyalie operates in a concept that is impressive in its novelty and innovativeness. It serves as a medium for businesses to connect to their top clients. The App currently features various favourite places of Kolkata like Bars, hookah lounges, Spa’s, Salons, Automobile Industry and Retail. They plans to expand Pan India by the end of this year only. Loyalie is meant for both masses and classes who would be delighted to have their loyalty to their favourite places and an assortment of rewards.
In order to use the App, one requires to install it it installed on smartphone when you visit your favourite restaurant, café or a shopping store. Once you buy your product, you will be presented with a QR code that records your visit and purchase. Scanning this QR code on the app would allow the app to make a record of your visit which will convert to loyalty points. Once you acquire enough loyalty points, you will unlock a “gift” icon. When showed to the restaurant, would get you a certain item on the menu for free. Loyalie rewards start after as little as two visits to a café, and after say six visits, you may even get yourself a free meal. The app is engaging, dynamic, and progressive and is very likely to take the Calcutta crowd by storm.
In words of Mr. Akhil Saraf CEO & Founder, Loyalie, “We were inspired to start this venture when we noticed how various promotions were offered to new users. The loyal users and early adaptors were ignored as no benefit was passed onto them. We wanted to change this behavior and encourage and reward customer’s loyalty by offering them freebies”.
Loyalie has worked towards strengthening the method of loyalty programmers. Allowing users to store their cards in the App and removing the clutter out of the user’s wallet. Another feature is the dedicated ‘Sales’ Page. It targets the physical retailers to complete with online retailer by arming them with the power of information. In today’s market, if a large online shopping portal is conducting a sale, they usw digital medium to push information out. Unlike the bigger businesses, the smaller businesses are not connected to their customers. Loyalie aims at bridging the gap and helps the business thrive.
Quick Take on Loyalie
Platform on which app is available- Both iOS & Android
· Cost of App- Absolutely Free for users
· Expansion Plans- Currently started only in Kolkata whereas coming to Bangalore in 10 days. Will be available for pan-India usage really soon.
Web Link: http://www.loyalie.com/
· USP’s
· – Focuses on all industries, including health, entertainment and we are adaptable to all locations including dine in and delivery
· – Partnering with various NGOs to raise volunteers for different projects
· – Has a sales page for smaller retailers to advertise on the platform
· – Bringing Stamp system of Loyalty in India
· – With focus on new loyalty programs, provisions of maintaining and joining existing
