Every year at the India Bridal Fashion Week, the soon to be brides and grooms keep an eye out for their respective trousseau and attires. Since, several designers take part in the biggest wedding themed fiesta, it becomes tedious for the bride and grooms to go from store to store in search of the perfect dress. Well, fret no more because Indian Bridal Fashion Week has now become a structured roof at the SBJ housing the exceptional designer collection off the ramp.
IBFW Wedding Store
The wedding store was launched by leading actor and stylist Sonam Kapoor. Thrilled to launch this event, she said, “The clothes are wearable yet beautiful. They are eclectic enough to fit any taste. Just the fashion language a young bride looks for today.
With a very ambitious plan to launch 60 stores in India and the overseas in the next five years, the IBF store partners with designers and brands to create products with the aim of standardisation in terms of quality, features, pricing, services, and experience. Above all it personifies the design spirit of India Bridal Fashion Week.
IBFW Wedding Store
Mr. Vijay Singh, Founder & CEO said, “ With over 10 million weddings taking place every year, the 40 billion dollar big fat Indian wedding market needs an iconic wedding store brand that is not copying senior couturiers or speaking a singular design language. We have created a wedding story that is high in quality, luxurious but affordable to all. It is a retail model that we plan to ambitiously proliferate through the franchise and shop in shop model, taking luxury fashion to tier two and three cities of India as well. “
IBFW Wedding Store
The IBFW Wedding Store Merchandise story is brought alive by Narendra Kumar, Head Design, IBFW said, “ Weddings are remembered most for the fun everyone had in the process. Bridal wear today has to un stiffen and become an extension of a young bride’s laid back style. We are trying to create a design vocabulary which the young, discerning bride will enjoy,”
IBFW Wedding Store
Cementing it’s promise to quality, the wedding store creates a unique association with Swarovski Professional India, embellishing the ensembles with the finest crystals. Sonam Kapoor graced the occasion wearing an outfit encrusted with Hot Fix Crystals in shades of vintage rose, sapphire and Montana.
Speaking about the retail association with IBFW wedding store, retail partner Mr. Manoj Mehra, Chairman & Managing Director – Study By Janak said, “ SBJ has been a forerunner in Fashion since 30 years for Men’s Occasion and Formal wear. Considering the need of the market, started our Women;s wear collection in 2007. We are always committed in providing the best of design diversity with the best of fabrics. India has become a Mecca for weddings, with celebrities from all over the world choosing it as their wedding destination. We have always been the one stop destination for wedding crews. IBFW is doing the ginormous and extremely commendable task of bringing masterpieces of different couturiers under one roof for a luxurious as well as affordable shopping fiesta for the wedding brigade. SBJ feels proud to welcome and extend the Collection of our women;s wear with IBFW to New Delhi at our South Extension Store. From the bride to be, bridesmaids to the mother of the bride, it has immense variety for all
