Grant’s , world’s one of the largest selling Scotch whiskey , is ready to strike India soon . The campaign has kickoff already with an interesting selection process for the “India Brand Ambassador”.
The second round was conducted on 24th June at Hauz Khas Anti social , New Delhi . The distinguished jury Mr. Rob Allanson , Global Ambassador , William’s Grants and sons , Ms Shweta Jain , India Marketing director –Grant’s , Mr Riyaaz Amlani , President , National Restaurant association of India and Ms. Ambika Anand , Editor in chief , NDTV good times interviewed 15 shortlisted candidates on various grounds to recruite the ONE for their prestigious brand.
The concept of being nominated by 3 friends who support them throughout the journey was remarkable. The witty questionnaire round with the candidate followed by interrogation with their friends to analyse their true potential was an unconventional idea and made the event all the more fascinating. The candidates also had to roll out some cocktails to impress the judges.
The final results will be declared around early July after a thorough process of online rounds and tests . The first India Brand Ambassador for the Legendary Grant’s will soon be set to empower the brand image and help its promotion and visibility in Indian scenario.
