By Nayantara Bagla
20000 Gallons of breathable air, this is what President Barack Obama was set to bring with himself when he was visiting India for our annual Republic Day parade. If this wasn’t sign enough for you to believe that we Delhites breathe absolutely unbreathable air then this will make you a believer.
Blueair, a Swedish brand of air purifiers has finally launched its high range products in the Indian market. The CEO of the company Mr. Rittri felt the difference in the air he breathed in Stockholm and the air of the Swedish countryside and decided that he needed to start a change. All the way in Sweden he felt that, and the ripple down effects have reached us too.
Mr. Erik af Ugglas, a senior board member of Blueair said, “Our entry into India is a very important milestone in Blueair’s global growth strategy. India is a critical market where we expect to acquire a significant market share as a result of our superior technology, outstanding design and advanced air cleaning appliances.”
Whisper silent and using little energy, Blueair air purifiers add a global Scandinavian design ethos to the modern life enhancement home appliances choices available to Indian consumers. Since being launched in 1986 in Stockholm, the company has been honored with many awards, some being the iconic Red Dot Awards and Good Design Awards.
Used across the globe by the US embassies, this products is bound to be a game changer in the Indian market, prices start at INR 40,000 and go up to INR 95,000. These can be used at home, in offices, in restaurants, hotels and hospitals as well.
As they settle into the Indian market, the company also aims to create awareness about air pollution through its Clean Air India Movement (CLAIM) Campaign.
Here’s a quick couple of FAQ’s
What is Blueair?
Blueair is the world’s foremost maker of health and wellbeing enhancing indoor air purifier solutions that clean the air in homes and workspaces of allergens, viruses, pollen and airborne chemicals. Blueair was formed in 1996 in Stockholm, which is the capital city of Sweden.
Why Blueair, and why only indoor air purifying solutions?
Blueair is currently selling its products across 50 different markets in the world, including USA, China and now India. Blueair is widely acknowledged to have set the benchmark the rest of the industry. Environmental protection agencies across the globe warn that indoor air can be many times more polluted than the air outside, this is hard to believe because most of are assured of the fact that being indoors means we are cocooned from the dust and air pollution outside our homes, but the EPA in the US ranks indoor air contamination as one of the top five environmental risks to public health. The reason is simply because homes and workplaces are constantly bombarded by airborne pollutants from outside as well as by house dust, pollen, tobacco smoke, chemicals from household cleaners and gases produced by synthetic building materials.
