Vanilla Moon, a contemporary chic footwear brand has launched its new store at Linking Road, Bandra. If the store launch is anything to go by, the brand seems to have perfectly understood the needs of Mumbai women. We inevitably find ourselves on Linking Road (the hub of all trendy shoes in the city) when hunting for ‘that perfect pair’.
Vanilla Moon shoes are created by experienced Italian designers and boast of Indian craftsmanship. Which basically means that their shoes have a trendy European influence, and are dependable owing to fine workmanship. If you are the kind of person who does not want to compromise on style just to put your feet in something comfortable, you will fall in love with the brand. From office must-haves to boho-chic, the Vanilla Moon collection has you covered.
On the day of the launch, the store had arranged to give out complimentary foot rubs (I could kiss them), refreshments, discounts on purchase, and mini-cupcakes (are these guys for real?). The best part about the launch was that while you could feel something special is up, it wasn’t overt enough to be an inconvenience to customers. Contemporary Connect, which managed this launch for Vanilla Moon, did a fabulous job.
The store has classy and elegant interiors. The staff is knowledgeable and also gives helpful suggestions. They have a bag and wallet collection on display as well. The next time you are shoe-shopping at Linking Road, do check out Vanilla Moon. You’ll be sure to find something that makes sense. (I should know, I ended up buying three pairs!)